The newsroom
A small newsroom that reads the gazettes, the regulator notices and the court lists itself. Every story on this site has a name against it.
Founder and Editor
I build the thing, then I write about it. Project manager, software developer, and since 2016 a reporter on African betting markets. The habit is the same in all three: open the document everybody skipped, and find the line that changes what the story actually means. Most of what we publish starts as a gazette nobody read.
SEO and Growth Lead
I crack SEO open and work out why one page wins while a better one loses. Keywords, structure, the markup nobody bothers to read: I go after the small details that move us up the page while everyone else is still guessing. If a competitor is ranking above us, I want to know exactly which line of their page is doing it.
We cover regulation market by market rather than chasing every press release. A story earns its place when it changes what an operator, an affiliate or a bettor has to do differently.
Reporting and search are not separate jobs here. A piece is researched, written and then checked for whether a reader, or a machine answering a reader, can actually find the answer in it.
Everything is sourced. Where a claim comes from a regulator, a gazette or a company statement, we say so, and we correct in the open when we get it wrong.
We work with writers and analysts who know one African market properly. Tell us which one, and send something you have written, to info@igamingubuntu.com.
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